For any business to be successful, the CEO’s and business executives must or should start with a strategic plan. I recently attended a speech put on by Toni Newman by our Local CAPS chapter meeting (she is our National President) and I received a couple of reminders at her “Survival of the Fittest” talk where she reminded us that we need to be original and be sure to have solid, good signature keynote speech.
Your Strategic Planning
First of all it reminded me to really take a look at what I am doing. The strategic plan for my business hasn’t been touched for a while. Even if I am to perform as a great local Winnipeg Management Consultant, strategic plans should be my bread and butter and even if I choose to avoid gluten, I should eat my own bread. Most of my consulting has been done after I’d experienced a plane ride or two, or the phone, but my own personal strategic planning must be done, and refreshed at least every year. I was focused more on the products and services that I offered.
I have spent a good time in my business consulting with large companies, and helping them to create IT Strategic Plans, or at least focus on IT Strategic Plan objectives when they focus on their IT Strategic Plans. I recently looked at my own and saw far too much clutter. The easiest way to make progress in your own IT Strategic Plan is to add this house keeping task to your work or environment. Sometimes it is easier to clear this away before putting a focus on your business, and more often this is the case.
What’s next? Decide if you will focus on the long-term strategic planning or the short-term strategic planning. I strongly believe that one will become a much stronger executive if they can have this business focus. Long term strategic planning is typically 3-5 years out, and recently when I gave a keynote speech to a group of nearly three hundred business owners, my focus was on the BHAG or big hairy audacious goal. I wanted to give my audience something to hang onto, such as Jim Collins hedgehog concept. They wanted a leadership speaker and specifically goal setting was their wish.
With these entrepreneurs, I focused on at least a ten year horizon. Both in long term strategic plans as well as short term plans, breaking up the action plan into “chunks” or “tasks” and an action plan is best. I did this by giving them list building activities that were quite simplified, and not too much to swallow.
The strategic plan focus on WHAT will be done, and the action plan will be comprised of a break down on the what, as well as a who, when and maybe even the where. When a leader creates their big vision, and follows in a good strategic planning process, the how can always and should come later.
Tags: #business, #strategic planning, #IT Strategic Plan, #Management ConsultantRead More
A friend asked me this week if I knew Lisa Nichols. The reason? She was taking some training from her and wondered if I knew her. Her name sounded familiar to her so when I said yes, she started tell me all about her. She mentioned that she had been in the movie “The Secret” and had also taught some training for independent business women.
When she told me all about her, I mentioned a few things…. Lisa and I co-authored a book, with several other very powerful women. She learned this book co-authoring method from Jack Canfield and Mark Victor-Hansen as they were her mentors and co-authored two Chicken Soup for the Soul Books. She asked me if I was making a lot of money from the book we wrote together and then I divulged that business model. The authors that partnered with Lisa didn’t get a dime, except on copies that they pre-ordered and sold on their own.
Sharon Evans with Lisa Nichols
Now – Amazon and Lisa make money from the book. Our benefit was purely going through the experience and allowing us to share the honor of saying we were “co-authors”. She promised that we would be best-selling authors if we accepted her offer to share our stories, and we were. Approximately 8 hours after the release on Amazon, yes, we were Best Selling Authors.
How did we do it? well – it was orchestrated far before the book had even a title. We didn’t really know the theme of the book before accepting the project, and I really did think this was going to be a business book, as Lisa promised how this would help my business and promote business growth.
The book is anything but a business book, but it does have a few stories within about how people overcame their challenges and some shared business stories. That really did include myself and a few other entrepreneurs. We all participated in a social media blitz, and the biggest benefit of all were those lessons. I was already familiar with social media, so I took extra steps over above and beyond what Lisa’s partner coached us through in a couple of short conference calls.
What did I do extra? I added SEO to my personal blog site, and wrote a few articles and placed some strategic posts in social media. I created a social media page for MY version of the book, with MY personalized cover. Anyone who wanted their name in print had to pony up a couple of extra thousand dollars for printing with the warning that this was a one time shot- and no re-orders would be offered.
I took that offer as I knew this would be my only real opportunity to have my personalized marketing piece. I didn’t get the allotment of books I was offered on the original deal, nor any mention but I did get this:
- I owned top billing on Google for 3 months following best-selling date on Amazon
- I now owned intellectual capital on how to create a best selling book on Amazon
- I added a new service to my business coaching menu that includes writing Strategic Book Marketing Plans for Best Selling Books (soon to add NYTimes Best Seller to my project list – crossing fingers), using new media tools as well as traditional modes
- I know how to craft an online author platform that generates revenue for coaching, consulting as well as book sales (read extra streams of income for the author)
I won’t get rich on what I did with Amazon – I am pretty sure that the percentage of anyone who sees more than a small monthly income stream from Amazon is very, very small.
The lessons of creating Lisa Nichols with Sharon Evans? Priceless.
Tags: #Lisa Nichols, #Sharon Evans, #personalized marketing, #promote businessRead More
I’ve been remiss in adding regular posts on this my flagship site, and I hope today I can make up for lost ground.
Have you already started making your 2013 wish list for your company? A business strategic plan that you can start to get excited about?
You’ll need to dig out the strategic markers you tracked in 2012, and if you didn’t do that, you’ll want to determine which key numbers you’ll watch in 2013. Is it the number of hours you spent prospecting? The number of posts and tweets you made? The increase in “friends” or “connections on linked in?”
Head Start For Your 2013 Business Strategic Plan
Likely none of these were on your list. Pull out your goals that you wrote down (assuming you were one of the low number of people who did this), and see how close you are. In listening to the 2013 Success audio CD I get with my monthly subscription, Brian Tracy suggested that you get a brand new notebook and write out 10 goals daily. Just simply make a list of the 10 goals you wish to reach next year. Writing them over and over again will embed them in your subconscious and keep them top of mind.
Before you start your strategic planning in your business – review what you meant to do, actually accomplished, lessons learned and gather your data points. Spend some time creating your vision for 2013 – really hone in on your key wants, and then before nailing down your strategic plan with the hows and who’s, make your list of goals and brain storm (I like Mind Maps) on the 5 people who can best help you do this – partners, staff, coaches, consultants, trainers, 5 resources you need to gather, and the FIRST 5 steps you would need to take.
It’s amazing how by setting out your first steps before you sit down on January 2nd, how different you will feel on December 18th of 2013 than you would if you don’t do this. Best regards for a safe holiday and a prosperous 2013!
Sharon C Evans
Tags: #strategic planning, #actually accomplished, #partners, #staff, #coaches, #consultants, #trainersRead More
A funny thing happened to me on the way to the golf tournament… Well – actually while enjoying a beautiful sunny day with two of my favorite clients at the Women’s Business Owners of Manitoba golf tournament is more precise.
Some time ago I gave Martin Cash of the Winnipeg Free Press an interview at the Technology in the 21st Century Seminar day. For some reason, I can’t help but think he might have passed my name on to Sandy Klowak. I like Martin and read each piece he writes in the business section of the local paper.
Sandy called between the 2nd and 3rd hole and left a message wanting to know if I had any knowledge on webinars or teleseminars. I have been entrenched in the subject for several years so I thought “what the heck”, asked permission of my riding partner and called her back.
The Education World
She was interested in whether or not I thought webinars were a trend and how they changed the office environment. Given that I probably listen to no less than 5 webinars and teleseminars a week, plus have turned much of my training in that direction, I thought I should tell her how the education world is being revolutionized by this technology. Many companies have slashed or eliminated their training budgets. The big Seminar business has been annihilated. Most have been replaced or supplemented with this technology.
If you’d like the see the entire article, it is here.
I’m happy now that I have blogs that I might to comment on the “not in Winnipeg” comment that was in this article a little further. I am sure there are many people that live in Winnipeg attend webinars and teleseminars. I am just not convinced that there are many others like me that are using it as a main vehicle in delivering educational services or as a marketing tool.
Main keynote speaker Nelly Yusupova and I sat down to dinner on the eve of the Tech in the 21st Century event. “Why do you think business women in technology are behind here in Winnipeg?” she asked. I told her it was exposure. Unless you have had experience in the Corporate world and had the need to add webinar technology to your business, it might be a foreign subject.
Small business owners have their heads down, trying to turn a profit. They might not know how this technology could catapult their marketing.
What webinars can do for you?
- Broadcast and share your expertise with your clients
- Save the broadcast for replay on your website — more content
- Communicate with your suppliers, vendors and global resources to help you do business better together.
You don’t have to be a trainer, nor a techie to take advantage. What if you wanted to let your favorite suppliers about the benefits that you wish your products had more of, or needed improvement on?
Do you think they’d be happy to listen or see your replay when it comes time to considering how to better serve you?
What about the instance where you want your clients to know more about HOW you do business so they can better get to know and trust you? Would putting on a webinar or teleseminar give you that opportunity? Absolutely!
The web can be your voice and there are so many ways to explore and utilize that voice using technology. If you want more information on this subject or our services in this area, be sure to drop us a note or call us at 204-488-2819.
Tags: #Women’s Business Owners of Manitoba, #business section, #education worldRead More
I had hoped to post every day to bring you a taste of what I was lucky enough to experience at Engage Today 2010 in early June. Here is another gold nugget brought to you from my lingering thoughts of Vishen Lakhiani, Mind Valley.
Vishen was a repeat speaker at Engage Today. While he didn’t deliver another performance, like Bohemian Rapsody that has thrilled YouTube visitors, he did bring solid value in his “Taking Your Business from $100K to $10M in 5 years presentation. My take aways were many. His love for personal growth resonated with me, as well as his personal story about how he arrived at that passion.
Intense isn’t a strong enough word for Vishen. He is very focused in his purpose, and in developing his “theory of awesomeness” at his company. His biggest message is that one must be happy in the now while holding their vision of the future. If you can’t have both of those together, success won’t happen. He calls this “flow” and for those who may not get a handle on that term in his definitive terms, he means “mojo”.
If you aren’t growing, you are doing a disservice to the mission you were set out to fufill. Other terms he coined were “Blisscipline” where he learned how to keep himself in bliss while he embodied practices in keeping his mind clean and on target to his goals.
A Personal Sighting To Everyone
I’ve probably never listened to a more exciting speaker, and the energy he throws from the stage is worth a personal sighting to everyone serious about getting their business vision to reality. My favorite part was where he shared his method for keeping his vision in his mind. Many create vision boards, while he has a vision note book. He has a method for tracking his current state vision statements as well as his gratitude log which keeps him balanced.
Tags: #YouTube visitors, #Engage Today 2010, #gratitude log, #Vishen Lakhiani, #personal growthRead More
Firefli Announces our newest small business offering. Our clients ask for it, and now it’s your turn to get it. Since Firefli’s inception, our focus has been technology with clarity and creating solutions that were as simple as possible, but a right fit to our client’s needs.
Lately, our small and medium size business clients have been asking a lot of the same questions, and now we’ve wrapped it all up and are ready to present it in a nice compact package. Yes, you asked for that too.
“Tell me what I need to do to get out of this email hell”, said one client.
“Which social media tool should I focus on? I don’t have time to spent all day on these sites. Which ones will give me the most value?” they usually want to know.
“Which hosting company should I use, and how can I get them to install my web page? Which website software should I use?”
So many questions, and now in four short hours, you can learn what you need to know without a techie to decode the jargon. Join us June 23rd and see why this will be the most valuable morning you’ve spent on your business in 2010!
See our full page description for more details.
Tags: #medium size business, #hosting company, #website software, #eBusinessRead More